The table of content
Background
A leading online flower and gifting company headquartered in Kuwait approached Infinity Technologies with an urgent and strategic goal: scale their existing e-commerce platform to operate across multiple countries while significantly improving its performance, user experience, and backend manageability.
The company’s vision was not just to be a digital storefront, but a full-stack gift fulfillment ecosystem — sourcing locally grown flowers, designing bespoke gifts with in-house teams, and offering same-day delivery in each region using its own fleet. Operating across the MENA region and the UK, the platform needed to coordinate suppliers, customers, inventory, and logistics in real time — all while offering a frictionless experience to end users.
The Challenge
As the client expanded operations to over 36 cities across 9 countries, the original monolithic platform struggled to keep up. Each country had unique business rules, payment systems, and supply chain dynamics. Orders, payments, logistics, and warehousing were managed through fragmented systems, leading to inefficiencies and high operational overhead.
The client needed a custom CRM-integrated e-commerce system that could support rapid scaling, regional customization, fast delivery orchestration, and a growing catalog of diverse gifts — including flowers, chocolates, perfumes, cakes, and more. The platform had to be extensible, responsive, and able to onboard new markets without disrupting others.
Our Solution
Infinity Technologies provided a full development team across backend, frontend, mobile, design, and data science disciplines. The new system was architected from the ground up with a microservices-first approach, allowing distributed squads to build, test, and deploy individual modules independently.
The result is a robust platform composed of modular services for catalog management, customer profiles, logistics, notifications, order processing, payments, ticketing, and supply chain coordination. Each function now runs as an isolated service — significantly reducing development conflict and enabling country-specific customizations without downtime or cross-system interference.
On the customer side, users can browse personalized recommendations, create orders with or without registration, schedule delivery by time and address, and complete payment using over 15 payment options — all managed seamlessly across web and mobile apps.
On the manager side, CRM-integrated dashboards allow staff to manage inventory, track order status, verify stock, interact with suppliers, generate purchase orders, and review payments and customer service tickets.
Key Technologies and Architectural Advancements
To meet the scalability, speed, and personalization demands of the business, we employed a modern, modular stack combining backend performance, frontend responsiveness, and AI-powered intelligence.
Microservices Architecture
Each business process — from order tracking to supplier inventory — was implemented as a separate microservice. This empowered different teams to work on updates simultaneously and enabled fast feature development for specific countries without affecting other markets.
API Integrations
Database & Data Management
- We migrated the platform from MySQL to PostgreSQL, improving query performance, reducing infrastructure cost, and enabling more complex data relationships.
- PostgreSQL’s support for concurrent reads/writes and advanced data types proved critical for managing real-time information about orders, payments, warehouse status, and fulfillment.
Mobile & Frontend
- React was used for a responsive and dynamic frontend experience.
- Kotlin (Android) and Swift (iOS) powered native mobile applications, ensuring optimized performance, offline support, and full feature parity across platforms.
AI & Machine Learning
- The integration of AI and ML models allowed for smart promotions, tailored recommendations, and customer behavior tracking, directly contributing to revenue growth and higher customer satisfaction.
Business Results
The reengineered platform now operates across Kuwait, Saudi Arabia, Oman, Qatar, Bahrain, UAE, Jordan, Egypt, and the UK. Each region is tailored with local supplier workflows, delivery logic, and payment preferences — yet all share a common infrastructure that can be managed and evolved centrally.
With the new system:
- Same-day delivery is now guaranteed in every country of operation
- Feature rollouts are deployed without downtime or cross-region conflicts
- AI-powered recommendations increased conversion rates and average cart value
- Operational efficiency was significantly improved through supply chain automation
- CRM workflows enabled better order tracking, customer engagement, and service quality
Conclusion
Infinity Technologies transformed a regionally constrained flower and gift delivery business into a global, scalable e-commerce powerhouse. With a future-ready platform built on microservices, real-time APIs, and AI-enhanced personalization, the client is now equipped to grow faster, operate smarter, and deliver joy at scale — across borders, devices, and customer expectations.
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