Infinity Behavior Lab

Our Behavioral Lab goes beyond traditional UX research by analyzing real human reactions. Using advanced tools like EEG, eye trackers, and biosensors, we capture how users emotionally and physically respond to your mobile or web app. This deep layer of insight reveals what users see, feel, and struggle with — in real time.By understanding subconscious behavior and emotional triggers, we help you optimize UI/UX for higher engagement, smoother workflows, and better product decisions.

Our Behavioral Lab supports a wide range of industries by revealing how people respond on a subconscious level to visual stimuli, interfaces, and content. In retail, we help optimize shelf layouts, packaging, and point-of-sale materials by tracking gaze patterns and emotional responses. In healthcare, we test patient-facing apps, portals, and educational content to ensure clarity, trust, and ease of use. In the media industry, we evaluate how viewers engage with advertisements, video content, and platform interfaces to maximize retention and emotional impact. Across other sectors—from finance to education—we help improve product design, onboarding flows, and digital touchpoints by making human behavior measurable and actionable.

We use both stationary and mobile eye-tracking systems to analyze how users interact with websites, mobile apps, and e-commerce platforms. By capturing key parameters like gaze direction, fixation duration, and areas of interest, we uncover how users visually navigate your interface. This helps identify confusing layouts, overlooked content, and engagement bottlenecks. Whether testing on desktop or mobile, our approach delivers actionable insights to streamline user journeys, increase satisfaction, and boost conversions. Our UI/UX designers use this data to refine interfaces, enhance usability, and create more intuitive user experiences. Whether testing on desktop or mobile, our approach delivers actionable insights to streamline user journeys, increase satisfaction, and boost conversions.

Electroencephalography (EEG) allows us to monitor brain wave activity and identify users' emotional states—such as stress, focus, frustration, or engagement—while they interact with digital products. By analyzing patterns in alpha, beta, and theta waves, we gain insight into cognitive and emotional responses that aren’t visible through clicks or eye movement alone. This data helps uncover hidden UX problems, such as mental overload or disengagement, and enables our UI/UX designers to create interfaces that are more intuitive, emotionally aligned, and user-friendly. EEG analysis bridges the gap between behavior and emotion—helping you build digital experiences that truly resonate.